If you could add a product that generated three times your investment would it be worth it? Research from Accenture Mobility Services conducted by the Tower Groups indicates that mobile banking could do just that. Research also shows that mobile banking is a great way to increase revenue, acquire customers and improve overall bank profits.
Like any any product you offer, you have to know how to implement, market and support to ensure success. The ABA Banking Journal offers seven strategies for mobile banking in an article, “How 10 Mobile Banking Leaders Make It Pay.”