Will Consumers Switch

With talk of debit card fees, switch kits or banks adding new services to attract customers, just how much does it take to get a consumer to move their account? The American Banker has a article that outlines the difficultly of switching banks. Are you providing ease of entry into your bank, or do potential customers find it difficult to open accounts? Find out more, with “The Big Switch: Just How Hard is It to Change Banks?”

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