At the IBA Bank Marketing Conference on May 5, Eric Cook of WSI discussed Social Media for 2011 and Beyond. He shared recommendations for engaging with customers with social media, with emphasis on making sure social media outlets are compliant and measure for ROI. In order to meet compliance and internal guidlines, banks will now need a social media policy. Cook shared several useful sites bank marketers will find helpful when developing policies. The links are below.
Helpful Sites for Creating Social Media Policies
Posted on May 12, 2011